PLUMB PROMOTIONAL PIECE
Designing for Plumb—the quieter, tortured-artist younger sister of Knock Knock—requires a shift in gears. I have to channel my elevated, minimalist sensibilities (not that it's hard!). Luckily, Plumb bursts at the seams with visuals, so it really just designs itself!
This promotional piece for the Fall 2014 season consisted of the artist postcards included with each product. The varied designs and sizes of the cards were the perfect marriage of all that Plumb embodies. All I had to do was create a transparent vellum envelope and a wraparound label in a poppy color, and... ladies and gentlemen, we had a tradeshow promo.