MODERNIST CUISINE TRADE SHOW BOOTH
I die over the gorgeous photographs in the Modernist Cuisine boxset (published in the US by Amazon, in Europe by Taschen). I really do. I had been crossing my fingers from the start of my Taschen internship for something, anything, to do with Modernist Cuisine. Enter the Paris Cookbook Fair 2012 where Taschen would be exhibiting said title with its own booth. I was the (lucky) gal for the job.
I won’t lie, the photographs speak for themselves and didn’t need much in the way of environmental graphics. Just a stark backdrop to showcase and some sleek technology to go with it (a table for the books and iPads). At least it was an opportunity to become an expert it SketchUp. And of course, the whole Paris / Cookbook Fair / Modernist Cuisine trifecta = Head. Exploding.
Art direction by Josh Baker.
ore info: Modernist Cuisine