KNOCK KNOCK EMAIL & SOCIAL MEDIA MARKETING
Working as the in-house Marketing Designer at Knock Knock, I design and develop an integrated email/web/social media marketing campaign on a weekly basis. Due to the frequency of these direct-to-consumer blitzes, I've streamlined the process to go from a fully-concepted email blast and website banner, then using abridged versions for social media posts. The tricky part in nailing this is accommodating the (ever-changing) maximum image sizes for each social medium. The collaborative efforts between the e-commerce manager, social media team, and myself, have been extremely rewarding—most importantly with a steady increase in ROI during the 2.5 years I've been at Knock Knock. It's nice to see measurable results.