KNOCK KNOCK CATALOGS
As the in-house Marketing Designer at Knock Knock, two major milestones of the work year are the Spring and Fall wholesale catalogs. The premiere sales tool (perhaps the one case where print trumps digital), products must be showcased in an organized and digestible form (after all, wholesale orders account for about 80% of the company's revenue). And as a response to the growing number of product, the layout was completely overhauled for Fall 2015 from a design that predated my stint, and the response has been overwhelmingly positive.