Found Coffee is a labor of love. A friend of mine took years mastering the craft of coffee and developing the concept of what her own storefront would be. Her keyword was "community," and in that vein, she reached out to her own community of friends for their talents and offerings.
We developed the look and logo of Found, based on the notion of old and new, vintage and modern. It wasn't groundbreaking, the sign outside just had to be as familiar and welcoming as much as the space was minimalist, and the brewing techniques contemporary. The way carrara marble and reclaimed wood worked with flea market china and gilded gold frames, the graphics had to marry an older feel with simplicity.
The logo was quite the literal translation of that with two contrasting typefaces. The menu had clean lines but with a subtle throwback to Arts & Crafts with that border. The business card featured a knock-out from a teal-colored kraft stock. There were no strict rules, just whatever felt right between the two of us. And we always managed to zero in on that together, which makes for the best designer-client relationship, I think.
Photo credits: Amparo Rios