BUTTER + LOVE
Butter + Love is an artisanal cookie company based in Brooklyn, New York. I had the lucky opportunity to be involved from the beginning (even helping pick the name!) until its close in 2013.
The client, a good friend, requested a modern design but still wanted it to feel unassuming and even tongue-in-cheek (as handmade goods often are). I felt that keeping the design typographic and color palette vibrant would make the design feel modern, and varying the typefaces would keep it playful. The concept of half-pint berry baskets as a packaging component was a fun (and cheap) idea that would also reinforce the fruit flavors.
As one of the creative partners, I had my hand in new projects as the company’s successes brought with it a need for new items (seasonal promotions), new lines (wedding favors), and even new sub-brands (jam!).
More info: www.butterpluslove.com